The Italian upper premium brand Harmont & Blaine opened its first official store in Georgia, on November 3, 2023, at 40 Rustaveli Street in Batumi. Known for its iconic logo with the dachshund Blaine, the brand has its headquarters in Naples, in the Italian region of Campania, and is represented in 46 countries around the world. With this new opening in Georgia, the company reinforces its current path of growth and expansion in foreign markets, bringing its signature smart casual style to the second largest city of Georgia, on the beautiful coast of the Black Sea. Harmont & Blaine designs, produces and distributes clothing and accessory collections for men, women and children, although the new location in Batumi will be exclusively dedicated to the men's lines, starting with the Fall/Winter 2023 season. The space in Batumi draws inspiration from the brand’s Italian roots and its Mediterranean origins, and from the lively and upbeat vibes of a style vision that transcends the product itself to convey a deep sense of ease, light-heartedness and togetherness. The new interiors are the quintessence of Harmont & Blaine’s love for color, marked by the relaxing effect of teal blue and the stimulating touch of ochre, mixed with natural and modern elements such wood, brushed steel, and LED lighting. The men’s collection on display spans from evolved concepts of functionality to the world of painting and the outdoor and après-ski experiences. The season opens with the Elevated Utility wardrobe centered around lightness and comfort, to then introduce the Art Academy theme inspired by the palette of a painter at work, and finally move from the city to the mountains with the protective and enveloping silhouettes of the Ski Lounge drop. In line with the company’s commitment to sustainability, the collection features a variety of products that are crafted using innovative processes, recycled fibers and organic materials with lower environmental impact, attesting to the brand’s circular approach and to its ongoing development of new methods and solutions to safeguard the planet and operate more responsibly throughout the entire supply chain. The territorial expansion into Georgia will soon include the opening of a second store in Tbilisi, where the brand has already selected a prestigious location on Chavchavadze Avenue, a major destination of the capital situated in the Vake district.