NEWS & EVENTS
NEWS 07.2023 - BASSOTTO TOUR
Harmont & Blaine celebrated the flavors and colors of the sunny season with a new roaming campaign through four iconic Italian summer destinations: Portofino, Sorrento, Capri and Forte dei Marmi.
Inspired by the fresh and vibrant hues of the season’s sorbet shirts, the #bassottotour featured an authentic ice-cream cart that stopped at the brand's boutiques in every selected resort during the month of July, sharing a special tasting experience followed by an aperitivo with bubbles and music.
The customized cart offered a delicious break dipped in the colors of the SS23 shirts – the iconic styles from the new Sorbetto Capsule available in lemon yellow and citrus orange as well as aquamarine and light blue.
After enjoying their favorite cone or cup, guests were invited to discover the new Harmont & Blaine Collection in store, introduced by thematic window displays in the same colors as the cart. Fans of the brand had the chance to try on the new sorbet shirts in premium 100g cotton – both monochrome or printed with Harmont & Blaine's signature stripes - while exploring their many styling options with denim, chinos and swim shorts.
From the Ligurian Sea to the Mediterranean Sea, the #bassottotour offered an engaging and entertaining style experience inspired by the brand's playful and joyful spirit, its Mediterranean origins, its passion for holiday vibes, and its never-ending love for sun and sea.
NEWS 07.2023 - SUMMER HOT SPOTS
From Naples to the coolest holiday destinations of this summer! Harmont & Blaine lands in Versilia and Costa Smeralda to seal two exclusive partnerships with two of the most stylish clubs of the moment: the Remo Beach Club in Forte dei Marmi and the Coffee Pot in Porto Rotondo.
These two iconic locations, much loved by Italian tourists and visitors from all over the world, will host the dachshund-emblazoned brand for a unique style and leisure experience amid pool splashes, cocktails by the beach, live music and traditional Mediterranean cuisine.
Newly renovated and directly connected to the Grand Hotel Imperiale - the most luxurious resort in Forte dei Marmi - the Remo Beach Club boasts private cabanas and pavilions, an outdoor pool, a lunch restaurant and a beach bar open for cocktails from noon to sunset. Not only will the brand provide the outfits for the entire staff – with a cooler and more contemporary upper casual style to replace the classic uniform concept - but it will also take over the club with the logo displayed in different areas and with the installation of a Harmont & Blaine Lounge furnished with signature ottomans and cushions.
Guests and VIP clients will also enjoy the new Harmont & Blaine Breeze cocktail and receive a complimentary beach bag while booking an appointment to preview the new F/W 23-24 Collection with a personal shopper in store.
The Coffee Pot in Porto Rotondo's main piazzetta - among the trendiest spots in the nightlife scene in Costa Smeralda - fuses ethnic flavors, DJ sets and live music for a gastronomic and entertaining experience at the crossroads between Mexico and Japan, from cocktails to after dinner. Its stylish and sophisticated ambiance, enveloped in boho & gypsy vibes, will exude Harmont & Blaine’s fashionable spirit starting with the outfits of the 16 staff members, now attired in the brand's iconic polo shirts and shirts worn over chino pants and sleek sneakers.
Even here, the sponsorship will span from the club's entrance to the menu starring the Harmont & Blaine Splash cocktail. The location will also feature a branded corner with decorative elements borrowed from the shop windows of the Desert Oasis summer capsule, including handcrafted cacti, coconut lamps and large exotic birds evoking the brand's love for nature and the sea.
NEWS 20.04.2023 - HARMONT & BLAINE PARTICIPATES TO THE MILAN DESIGN WEEK
On the occasion of the Milan Design Week, Harmont & Blaine presents a new charity project in supportof the Italian non-profit organization Salva la Zampa, which is committed to rescue and protect abandoned dogs.
On Thursday, 20 April, the Harmont & Blaine boutique in Corso Matteotti will host the “Creative Upcycling” event with the participation of artist Linea Daria, who has been invited to personalize a special selection of unisex clothes and accessories from past seasons.
The recycled garments will discover a new life through the playful and witty slogans of one of the most spirited artistes of the moment. Along with the real-time customization of the dachshund-emblazoned shirts, t-shirts, caps, sneakers and junior pieces, Linea Daria has also offered a series of her exclusive artworks for a silent auction during the event.
After presenting her blurbs on the shop windows and inside the Harmont & Blaine flagship store - for the launch of the Desert Oasis summer wardrobe -, Linea Daria collaborates on a new meaningful initiative that combines the company’s sustainable vision, via circular economy and the reuse of existing products, with its continuous commitment to support the environment and people in need.
The “Creative Upcycling” styles reinvented by Linea Daria will be available for purchase at a symbolic price. All proceeds raised during the event, including the auction offers, will be entirely devolved to sustain the mission of the Salva la Zampa association.
NEWS 12.10.2022 - HARMONT & BLAINE OPENS A NEW SHOP IN MEXICO CITY
The dachshund logo makes its debut in the new luxury complex at Palacio de Hierro. Harmont & Blaine strengthens its long-standing partnership with the luxury department store Palacio de Hierro by unveiling a shop within the new Mítikah complex, which opened its doors to the public on 22 September in the Benito Juárez district, south of the capital.
The brand with the dachshund mascot opened a directly operated shop-in-shop in the men's clothing area, located on the 2nd floor of the building, offering local customers and tourists from all over the world an exclusive selection of garments and accessories characterized by that unique combination of creativity, color and comfort at the heart of the company’s vision.
Inspired by Harmont & Blaine's Mediterranean origins and Italian heritage, the space has been exclusively designed in every detail to reflect the brand's new image through contemporary textures with color playing a leading role. Sleek materials and finishes combine wood and brushed steel elements with the latest high-tech tools for an innovative and dynamic shopping experience.
The new shop reinforces and broadens Harmont & Blaine's retail presence in a market that has always valued the brand, its aesthetics and its codes of Italian style and quality, already expressed in Palacio de Hierro’s 14 leading locations across Mexico City, Estado de Mexico and Foranea.
The new Mítikah center is the largest shopping complex in Latin America with an impressive architectural development of 120,000 square meters spread over five floors including 280 locations consisting of boutiques, restaurants and entertainment areas. The building is flanked by a lifestyle center, a medical center and the tallest tower in Mexico City, complete with residential and office spaces.
NEWS 27.06.2022 - HARMONT & BLAINE RECEIVES ITALY’S BEST CUSTOMER SERVICE AWARD
Harmont & Blaine has received the "Italy's Best Customer Service 2022-2023" award, which identifies the 522 brands offering the best customer service and provides a snapshot of the companies in Italy that are closest to and, in a certain sense, "friendly" to their customers, meaning that they offer high-quality service in their sector.
The list was created by Corriere della Sera - L’Economia in collaboration with Statista, an international research and analysis company that, through its business intelligence portal Statista.com, which has more than two million registered users, provides statistics and market research for companies.
NEWS 27.01.2022 - A FOUR-LEGGED EVENT TO LAUNCH THE HARMONT & BLAINE CAPSULE COLLECTION
Style and Harmont & Blaine joined forces to celebrate the collaboration between the dachshund brand and designer Andrea Pompilio. Dogs were the guests of honour...
The event, accompanied by the music of the deejay and TV presenter Valentina Pegorer, also served to celebrate the Capsule Collection designed by Andrea Pompilio for Harmont & Blaine. The designer himself attended the evening and showcased the new collection, which focuses on tone-on-tone nuances, never clashing and always accompanied by dense and de-saturated colour harmonies.
The shapes also change and adapt. While shirts, which have always been central to the Dachshund brand, gain volume, all the pieces part of a man's wardrobe are broken down and reconstructed in a surprising way. Pompilio's trench coats feature contrasting interiors, blousons boast velvet collars and shirts are characterised by all-over patchwork. And what about textiles? Soft hand and strong weaves are found in viscose cottons, poplin, linen cottons, gabardine and Japanese jersey.
The tradition of Neapolitan tailoring is updated and looks to the future. "The brand's Neapolitan origins are an imprinting of taste and spirit, which partly belong to me for biographical reasons," explains Pompilio. "His approach, his way of working with lines and colour," continues Harmont & Blaine CEO Marco Pirone, "add a note of subtle experimentation to the brand's lexicon. The idea is to surprise without distorting.
NEWS 11.01.2022 - WITH THE "FEEL GOOD EVERYDAY STYLE" HARMONT&BLAINE REWRITES THE BRAND'S CODES
Harmont&Blaine writes a new chapter in its history, embracing the statement "feel good everyday style", the nowadays-distinctive aesthetics of the Italian brand founded in Naples in 1995.
Harmont&Blaine has redesigned its corporate identity, creating a new contemporary logo that enhances the brand's pillars of conviviality, cheerfulness, nonchalance and relaxation.
Through a playful and modern transformation of the lettering and a new position of the iconic Blaine dachshund, the new Harmont&Blaine logo reflects the lively, spontaneous and positive attitude of the brand.
The objective is to create a visual identity that reflects the brand's philosophy of "feel good everyday style" and the Harmont&Blaine wardrobe, characterised by constant experimentation with shapes, colours and materials, to meet the needs and desires of an increasingly diversified and conscious audience in search of a positive lifestyle.
For Harmont&Blaine the definition of new style codes is part of a wider growth project that includes the development of a new store concept, also aimed at redefining the brand image. The most recent openings include a boutique in China, a new flagship store in Naples and a series of corners within the El Corte Inglés department store in Spain.
NEWS 21.12.2021 - HARMONT & BLAINE PUSHES ON RETAIL IN CHINA, FIRST OPENING IN SHANGHAI
Harmont & Blaine, the Italian brand founded in Naples in 1995, continues its international expansion. After taking direct control of the distribution in Hong Kong - where the brand is present with a shop in Sogo Causeway Bay and will soon add another shop on the Kowloon side - one of the focuses of development over the next two years will be China, where the brand has just made its debut with the opening of its first boutique in Shanghai, at the Yaohan shopping centre, and will then continue its development in the cities of Beijing, Hangzhou, Nanjing and Chengdu.
The direct management of the distribution with the opening of a branch in China is part of the growth path that aims to open fifteen boutiques by 2023, covering the most important Chinese areas and reaching a new category of clients, not focusing only on luxury purchases but aiming to enhance the value of style as an element of daily expression, under the sign of a playful elegance. Harmont & Blaine will also strengthen its presence by opening e-commerce through the WeChat platform during 2022.
NEWS 25.11.2021 - THE NEW HARMONT & BLAINE CAPSULE COLLECTION FOR AC MILAN TO BE AUCTIONED ON CHARITYSTARS IN SUPPORT OF FONDAZIONE MILAN
Harmont & Blaine, Official Style Partner of AC Milan, is auctioning the cult pieces of its new Capsule Collection dedicated to the Rossoneri team for charity on charitystars.com.
The auction will be held online from 6 to 16 December and the proceeds will support the social projects of Fondazione Milan, the club's public charity that promotes a positive model of life through the values of sport, which Harmont & Blaine is pleased to support.
For the second year running, the support will go to the Sport for All project, thanks to which girls and boys with disabilities will be able to experience the beauty of sport in an inclusive and tailor-made context.
NEWS 08.11.2021 - HARMONT&BLAINE AND AC MILAN
Harmont&Blaine, Official Style Partner of AC Milan, unveils the new Capsule Collection dedicated to the Rossoneri. The collection, made up of highly functional and easily adaptable pieces, will be available in selected stores and online.
Inspired by the First Team's official formal uniform, the garments invite fans to fully experience Milan’s style on and off the pitch: Elegant yet casual and carefree at the same time.
Perfect for those who like to get involved in every situation and have fun with style, the collection embodies the spirit of this collaboration: DRESS TO PLAY!
NEWS 08.11.2021 - HARMONT & BLAINE FOR "JORIT X LA REGGIA"
Wearable art: the Human Tribe by Jorit on special-edition T-shirts made exclusively for La Reggia Designer Outlet. These special-edition T-shirts feature three subjects from the world-famous street artist's iconic 'Human Tribe' project.
For the first time, Jorit's large murals will come to life and move through a series of wearable, affordable and ready-to-wear garments. This special collection is part of the wider art and fashion project "Jorit x la Reggia", which began in May with the artist's live rendering of Frida Kahlo at the landmark McArthurGlen centre in Naples: this large new piece will be on display at the Centre until November 2021.
The faces of three women appear on the T-shirts: Frida Kahlo, the Cumaean Sibyl and the blue-eyed Italian-Jamaican girl painted in 2015 on the walls of the former working-class neighbourhood of Bushwick in Brooklyn, New York.
These special-edition T-shirts are exclusively available for purchase from the Harmont&Blaine store at the La Reggia Designer Outlet, together with a personalised shopper bag.
NEWS 20.05.2021 - HARMONT & BLAINE LAUNCHES A SPECIAL CAPSULE COLLECTION WITH ANDREA POMPILIO ON SCHEDULE DURING THE NEXT MILANO MODA UOMO
With a view to a stylistic evolution aimed at affirming with new freshness the founding values of the brand - color, brightness, nonchalance and a decidedly Italian idea of preppy - Harmont & Blaine announces the collaboration with Andrea Pompilio for a special capsule collection in which the brand’s own codes are interpreted with subtle irreverence.
Marco Pirone, CEO of Harmont & Blaine, says: «Our DNA is strong. Equally strong is the desire to meet a new, contemporary and international audience that can be complementary to the existing one. We identified Andrea Pompilio as the ideal partner in this path for the precision of his stylistic vision, and for the linguistic affinity between his world and ours.
The idea is to surprise, without shocking, and Andrea's approach, his way of working with lines and color, adds a note of subtle experimentation to the Harmont & Blaine lexicon. The collection will follow its own distribution path, and is meant as an experiment whose duration for the moment is two seasons, but which could evolve further». Adds Andrea Pompilio: «Harmont & Blaine is a brand with which I am somewhat familiar: I have always seen it around me, I know its history and appeal quite well.
I appreciate its sense of color, the proclivity for shirts, and then the Neapolitan origins which are an imprint of taste and esprit, and which partly belong to me for biographical reasons. Ours was a natural and stimulating encounter, which I translated into an idea of masculine wardrobe made of pieces that can dialogue with a new audience. It is a challenge that I find enriching for both of us, and that I wanted to sign off with the idea of Made in Naples».
Andrea Pompilio's capsule collection for Harmont & Blaine will be presented with a special video content on schedule during the next edition of Milano Moda Uomo.
NEWS 18.05.2021 - IN CONVERSATION WITH STEFANO PIOLI & MAURIZIO GANZ: "PLAYING SMART"
The art of football is the theme of the new episode of the Casual Conversations series, with the special appearance of Stefano Pioli, coach of AC Milan, and Maurizio Ganz, coach of the women's team of the Rossoneri Club, of which Harmont & Blaine is Official Style Partner.
The interpretation of the brand’s distinctive codes, at the core of the Casual Conversations project, inspires the 3rd episode triggering a genuine conversation in which sport and its principles of sharing and inclusivity become metaphors for elegance, on and off the field.
The two special guests share with Harmont & Blaine the values of respect and the sense of belonging, as well as the belief that only those who always put themselves on the line, anticipating changes and changing times swiftly, can really achieve success and master the most demanding challenges.
Hosted at Harmont & Blaine’s showroom, the interview ranges from Stefano and Maurizio’s impressions about their careers, their way to consider sport as an approach to life, and their concept of smart football, to the discovery of the new Harmont & Blaine collections featuring the dachshund emblem - an icon of elegance and passion that connects AC Milan club’s winning spirit with the brand's smart casual style.
NEWS 15.05.2021 - LOVE THE OCEAN – BLAINE, OUR FIRST AMBASSADOR FOR WORLD OCEANS DAY
To celebrate World Oceans Day, Harmont & Blaine has created a special t-shirt featuring a colored illustration of the iconic dachshund Blaine as a scuba diver.
Designed in collaboration with American artist Jay C. Lohmann, the limited edition t-shirt in organic cotton is now available on harmontblaine.com.
In line with our commitment to safeguard the planet, our Spring/Summer 2021 Collection also includes the Love the Ocean capsule crafted with innovative Seaqual® fabrics made with recycled polyester fibers sourced from sea waste and post-consumption plastic bottles.
NEWS 30.04.2021 - HARMONT & BLAINE LAUNCHES "STILE MILAN", AN INSTAGRAM PHOTO CONTEST IN COLLABORATION WITH THE ROSSONERI TEAM
Harmont & Blaine, the Official Style Partner of AC Milan, is launching a contest for all Rossoneri fans. From 26 April to 23 May 2021, fans of AC Milan will be able to offer their own take on 'Milan Style'.
The contest will be held exclusively through the company's Instagram channel: each participant will have to share, with an image on their profile, their own vision of the 'Rossoneri Style', using the official hashtag #StileMilan and tagging @HarmontBlaineOfficial and @AcMilan.
To take part in the competition, users must be of legal age and have a non-private account. The 100 most popular images, as voted for by an audience through a dedicated landing page, will be judged by a panel of experts who will decide the 21 winners by 10 June. Prizes up for grabs include 10 balls and 10 jerseys signed by AC Milan players and 1 video chat with Milan Legend Daniele Massaro.
The panel of experts includes AC Milan Legend Daniele Massaro; Tiziano Foglia, Head of Harmont & Blaine's Style Department; Cristiana Schieppati, Executive Director of Crisalide Press.
NEWS 13.04.2021 - 25TH ANNIVERSARY COLLECTION / SS 21
Harmont & Blaine celebrates its 25th anniversary, and its history of challenges and achievements, with the release of an exclusive collection of 25 striped shirts inspired by the Mediterranean soul and style at the core of the brand since 1995. The signature pattern is reinterpreted with a contemporary twist playing with natural hues and vivid colors on sustainable and preferred materials.
The new men’s styles are crafted from ECOtone and BIOFUSION® cottons, both sourced from organic farming, and pure linens from Terre de Lin, the largest flax cooperative in Europe. The premium fabrics are supplied by the Albini Group, one of the world's leading producers of luxury shirting fabrics, as a further attestation to Harmont & Blaine’s strong link with the territory and prior commitment to keep the supply chain in Italy.>
NEWS 25.03.2021 - HARMONT & BLAINE CELEBRATES EASTER WITH A LIMITED EDITION T-SHIRT
For Easter, our cuddly dachshund mascot 'Blaine' has been radically transformed.
To mark this special occasion, American artist Jay C. Lohmann has dressed him up like a bunny, with raised ears and a fluffy tail, ready to share his colourful eggs with the whole family.
Once again, the unique style that sets the whole range apart becomes, together with Harmont&Blaine's iconic 'Blaine' dachshund, the focal point of the illustrative artwork.
NEWS 19.03.2021 - HARMONT&BLAINE CELEBRATES FATHER'S DAY WITH A LIMITED-EDITION T-SHIRT
Harmont&Blaine is celebrating Father's Day with a new limited-edition T-shirt designed in collaboration with artist Jay C. Lohmann.
Following the successful début of the "Blaine T-Shirt Series by Jay C. Lohmann", with a Valentine's Day T-shirt featuring a besotted version of Blaine with love hearts around his face, the iconic dachshund is this time joined by his puppy, held tenderly between his paws, to mark Father's Day.
The T-shirt featuring this original print—also available in junior sizes for the perfect father/son combo—is made from white organic jersey fabric and is available to buy from 5 March at harmontblaine.com.
NEWS 15.03.2021 - ECO IS SMART: COOL & CONSCIOUS STYLE, INSPIRED BY SUSTAINABILITY
Harmont & Blaine’s love for nature lies in every detail of the new SS21 Eco-Smart collection, crafted with organic fabrics sourced from sustainable farming that applies safe, non-chemical processes to preserve biodiversity.
The commitment to reduce consumption and minimize the energy impact is manifested in a precise code of conduct shared with all employees and collaborators inside and outside the company.
The brand’s green vision and responsible approach enhance the smart casual and versatile style at the heart of every garment and accessory marked with our iconic dachshund Blaine. Discover the new SS21 Eco Is Smart Collection and help us protect and respect the planet.
NEWS 11.03.2021 - IN CONVERSATION WITH THE JACK STUPID, THE CASUAL CONVERSATIONS SERIES EPISODE 2: “WOODLAND”
Created in collaboration with The Jack Stupid studio, the 2nd episode of the Casual Conversations series takes us on an immersive journey into nature, where landscapes of pure freedom and discovery are reconfigured through the creative duo’s signature “animation & live action” cut.
The WOODLAND video is a color vision of today’s outdoor explorers, wearing smart casual looks from our new FW21 collection, escaping from the city to admire the beauty and essence of the great outdoors in a seamless connection between man and nature.
The Jack Stupid duo captures the gentle and respectful soul of modern image hunters, the Harmont & Blaine birdwatchers, while searching for the perfect shot in the snowy forests of the Alps.
NEWS 04.02.2021 - HARMONT & BLAINE CELEBRATES VALENTINE’S DAY WITH A NEW LOVE-INSPIRED & ARTISTIC T-SHIRT
Harmont & Blaine celebrates the lovers’ day with the launch of a new limited-edition t-shirt designed in collaboration with Jay Lohmann. The tee’s customization is inspired by the Casual Conversations series, a new creative and expressive space that the brand has recently inaugurated by inviting the American artist to play with the iconic dachshund Blaine.
For the series’ Episode 1, Lohmann illustrated a cartoonesque gallery of 14 dachshunds in which each dog personifies a special mood or emotion making him almost human and even more adorable. This lovely gang also features the Blaine in Love friend with little hearts peppered around his face, now rendered in an original colored print on the new unisex t-shirt in white jersey.
The Valentine’s Day t-shirt is only the first drop of the exclusive “Blaine T-Shirt Series by Jay C. Lohmann”, which throughout the year, month after month, will unveil an illustrated print with a new dachshund Blaine designed by the artist for Harmont & Blaine. The t-shirts will be available at selected Harmont & Blaine boutiques and on harmontblaine.com
NEWS 26.01.2021 - HARMONT & BLAINE LAUNCHES THE “CASUAL CONVERSATIONS” SERIES
Casual Conversations is a creative, crossover space where different voices come together to forge new visions inspired by Harmont & Blaine’s Italian soul and free-spirited style. It’s a dynamic playground, an evolving concept and a shared dialogue fueled with imagination, flair and freedom of expression. It’s a meeting of minds and a mix of ideas and influences that connect the brand’s curious and eclectic spirit to a series of local and international artists from the contemporary creative scene.
Each one is invited to dive into the Harmont & Blaine world and resurface with a yet unseen, personal perspective of the iconic elements at the core of the brand. All guest artists will instill their signature trait into unexpected and alternative narratives at the edge between style and art, product and storytelling. Casual Conversations is about triggering vibrant synergies and original collaborations while taking some time for a chat with truly creative and talented friends.
Episode 1: In conversation with Jay C. Lohmann. The first chapter of the Casual Converations series sees American artist Jay C. Lohmann taking over and reimagining Harmont & Blaine’s iconic dachshund through his singular painterly technique. Trained in Italy as a fresco painter and known for his profound understanding of color, texture and space, Jay drew a colored gallery of 14 dachshunds with each dog personifying a specific mood or emotion that makes him bold, fun, playful or even twisted. Blaine is happy, in love, breathless or fired up.
He sends kisses, he feels ecstatic or annoyed, he can high five or wear a punk studded collar. One after the other, the 14 dachshunds form a unique gang of lovely and irresistible mates with a cartoonesque imagery and an authentic human touch. The dachshund illustrations by Jay C. Lohmann for Harmont & Blaine will be also transformed into branded stickers exclusively available on Instagram.
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