H&B News
HARMONT & BLAINE OPENS A NEW BOUTIQUE IN MIAMI
boutique_miami
Harmont & Blaine is opening its first direct boutique in Miami, thus strengthening its international expansion strategy. The new boutique will be located inside the Aventura Mall, one of the most prestigious shopping centers in the United States, which is known for its vast offering of over 300 shops, restaurants and entertainment areas that attract visitors from all over the world. With a surface area of ​​100 m², the boutique is a tribute to the brand's “Vivere a Colori” philosophy, with a design that combines Italian elegance, contemporary comfort and attention to detail. The Mediterranean-inspired interiors immerse the customer in a welcoming and relaxing atmosphere, with tones of sea blue and natural wood, perfectly in line with the distinctive Harmont & Blaine style. This opening represents a crucial step for the brand, which sees Miami as a strategic gateway to consolidate its presence in North America and strengthen its business in Central and South America. Harmont & Blaine is already well-established in markets such as Mexico and Colombia, and has developed numerous retail and wholesale channels in Porto Rico, Dominican Republic, Ecuador, Guatemala, Panama and Venezuela. The opening in Miami is just the start of an ambitious expansion plan: a second boutique is already planned for the first half of 2025 in Brickell City Center. With this strategy, Harmont & Blaine is focusing on strengthening its identity and visibility, choosing high-profile locations that reflect its vocation for resort settings and prestigious tourist destinations. Discover the Men's and Women's collections in the new Miami boutique, a place that combines elegance and freshness.