Harmont & Blaine joins the first fundraising campaign organized by the IEO-MONZINO Foundation in support of male cancer research. The mission of prevention and treatment drives the Follow the Blue initiative, launched by the Foundation as the official organization that over the last 30 years has been committed to raising funds for experimental and clinical research for the European Institute of Oncology and the Centro Cardiologico Monzino. A longtime advocate of charity projects to support the territory and the community, Harmont & Blaine will actively contribute to the campaign by donating part of the proceeds from the sales of a special item throughout the month of November and then, again, on the occasion of Father's Day next March 19. More precisely, the brand has selected a blue sweatshirt featuring the 3D logo and the iconic dachshund Blaine. The FW23 style will be available for purchase both in store and on harmontblaine.com, and 20% of total sales will be entirely devolved to support the Follow the Blue campaign. To further spotlight the collaboration, Harmont & Blaine will develop a targeted series of activations on its social and digital media, involving talents and friends of the brand in a joint communication and awareness program implemented as official partner of the Foundation.