Harmont & Blaine, the Italian brand founded in Naples in 1995, continues its international expansion. After taking direct control of the distribution in Hong Kong - where the brand is present with a shop in Sogo Causeway Bay and will soon add another shop on the Kowloon side - one of the focuses of development over the next two years will be China, where the brand has just made its debut with the opening of its first boutique in Shanghai, at the Yaohan shopping centre, and will then continue its development in the cities of Beijing, Hangzhou, Nanjing and Chengdu. The direct management of the distribution with the opening of a branch in China is part of the growth path that aims to open fifteen boutiques by 2023, covering the most important Chinese areas and reaching a new category of clients, not focusing only on luxury purchases but aiming to enhance the value of style as an element of daily expression, under the sign of a playful elegance. Harmont & Blaine will also strengthen its presence by opening e-commerce through the WeChat platform during 2022.