Harmont&Blaine writes a new chapter in its history, embracing the statement "feel good everyday style", the nowadays-distinctive aesthetics of the Italian brand founded in Naples in 1995. Harmont&Blaine has redesigned its corporate identity, creating a new contemporary logo that enhances the brand's pillars of conviviality, cheerfulness, nonchalance and relaxation. Through a playful and modern transformation of the lettering and a new position of the iconic Blaine dachshund, the new Harmont&Blaine logo reflects the lively, spontaneous and positive attitude of the brand. The objective is to create a visual identity that reflects the brand's philosophy of "feel good everyday style" and the Harmont&Blaine wardrobe, characterised by constant experimentation with shapes, colours and materials, to meet the needs and desires of an increasingly diversified and conscious audience in search of a positive lifestyle. For Harmont&Blaine the definition of new style codes is part of a wider growth project that includes the development of a new store concept, also aimed at redefining the brand image. The most recent openings include a boutique in China, a new flagship store in Naples and a series of corners within the El Corte Inglés department store in Spain.