BLAINE: THE EVOLUTION OF HARMONT & BLAINE CASUAL

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Blaine is the new diffusion line of Harmont & Blaine, a product extension characterized by a specific focus that differentiates it from other collections without ever disconnecting it from the brand's philosophy, values, and DNA, following a commercial diversification strategy based on the concept of "smart style + smart price."
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The brand's creative codes and stylistic standards such as color, attention to detail, versatility, comfort, contemporaneity, and sustainability remain the cornerstones of each collection, offering a wardrobe inspired by the Italian lifestyle, always the brand's chosen setting. Blaine is the new style of the metropolitan lifestyle, dynamic, punctual, and assertive, like the graphic design chosen for the new B logo.
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Blaine's Fall/Winter 2024 collection plays with natural hues, warm colors, and urban shades of gray, enriched with touches of green and denim blue. The total look includes essential items such as coats, blazers, parkas, down jackets, shirts, pants, jeans, and sweaters, as well as sporty elements like hoodies and t-shirts. The fabrics range from corduroy to denim, including soft shell and shiny nylon, always with an eye on sustainability and practicality.
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Let yourself be conquered by the new face of the dynamic lifestyle with Blaine.
For further information: showroom_milano@harmontblaine.com