The new Harmont & Blaine spring summer 2025 campaign is a beautiful reminder of the lively and authentic moments in the quintessential Italian summer that captures the essence of the Mediterranean through its landscapes, villas and vibrant colors, perfectly in keeping with the brand's identity.

The models have fun with props, setting up playful and humorous scenes. The colors connect us to the beauty of life and invite us to experience adventure, joy and authenticity to the full.

Guided by the brand’s philosophy, "Vivere a Colori", the SS25 campaign aims to celebrate the joy of life in color in all its shapes and sizes. It reveals itself in everyday actions, enhanced by an element of the unexpected and unusual:

"Vivere a Colori" turns “Live in Color” into "Eat in Color", "Dream in Color", "Travel in Color" and “Smile in Color”, strengthening the story and actions of each character and embracing the broader concept of the claim.