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For the HB Jeans SS2026 collection, the Black Friday Summer Edition has arrived: all men’s items are immediately 30% off, while from the second item purchased you’ll receive 40% off (the most expensive product remains at 30% off). Men’s outerwear and jackets are always 40% off, independently from the multi-buy promotion, to highlight the key pieces of the SS2026 wardrobe with a dedicated advantage.