Harmont & Blaine announces its spring/summer 2024 campaign: "A journey of transformation through color." In a world where color is a form of expression and a force that shapes our daily lives, the campaign aims to explore and celebrate the role of color in human identity.
The campaign stands out for its pop approach, involving five different characters to voice their stories through the prism of colors. Harmont & Blaine believes in the power of color to share thoughts, emotions, perceptions, and memories, and this campaign offers a glimpse into how colors contribute to defining each individual's uniqueness.