H&B News
Harmont & Blaine presents the digital campaign "Color me Wonderful" for the Spring/Summer 2024 Collection.
Juan Bertoni - Digital Collection
Harmont & Blaine introduces an interpretation of the "Color me Wonderful" advertising campaign concept enriched with new and extraordinary shades of creativity. Exploring the concept of color harmony, the campaign involves Argentine artist Juan Bertoni to interpret, with his unique and personal pop approach, the freshness of the spring-summer collection, highlighting its vibrant color range. Color comes to life through the artist's original touch, emphasizing the fundamental role of art and creativity linked to color. Juan Bertoni captures the positive, dynamic, and Mediterranean essence of Harmont & Blaine through unmistakable chromatic brushstrokes, celebrating vitality and love for beauty. His personal interpretations of the garments evoke emotions, memories, and unique sensations - a narrative that seeks to go beyond individual pieces, celebrating the brand's eclectic and curious approach.