Harmont & Blaine, the Official Style Partner of AC Milan, is launching a contest for all Rossoneri fans. From 26 April to 23 May 2021, fans of AC Milan will be able to offer their own take on 'Milan Style'. The contest will be held exclusively through the company's Instagram channel: each participant will have to share, with an image on their profile, their own vision of the 'Rossoneri Style', using the official hashtag #StileMilan and tagging @HarmontBlaineOfficial and @AcMilan. To take part in the competition, users must be of legal age and have a non-private account. The 100 most popular images, as voted for by an audience through a dedicated landing page, will be judged by a panel of experts who will decide the 21 winners by 10 June. Prizes up for grabs include 10 balls and 10 jerseys signed by AC Milan players and 1 video chat with Milan Legend Daniele Massaro. The panel of experts includes AC Milan Legend Daniele Massaro; Tiziano Foglia, Head of Harmont & Blaine's Style Department; Cristiana Schieppati, Executive Director of Crisalide Press.