Harmont & Blaine announces the 2024 fall/winter campaign, “Vivere a Colori”: a transformational journey through abstract Mediterranean landscapes, celebrating the role of creativity and innovation. Standing out with its innovative approach, which sees visionary architecture by Ricardo Bofill interpreted in this campaign through the artistic filter of AI, Harmont & Blaine combines art and technology to express thoughts, emotions and perceptions, giving a glimpse of how these elements contribute to defining each of our personalities. Through visual storytelling, the campaign enables consumers to immerse themselves in an artistic and multi-sensory experience, celebrating the beauty and complexity of the Mediterranean with a contemporary twist. “Live in Color” invites the public to explore new aesthetic horizons, celebrating the brand’s vitality and creativity, and providing an experience that redefines Mediterranean beauty with innovation and style.