The dachshund brand is back on TV on the main Italian television networks: Mediaset and Sky. The TV commercial is the short film “I Bellissimi” written and directed by Brando De Sica for the Spring Summer 2019 collection.
An exclusive première presents the latest episode of Harmont & Blaine’s Italian Journey, this time in Positano, and celebrates the new partnership with creative duo Brando De Sica and Francesco Carrozzini, the names behind the new Spring-Summer 2019 campaign.
At the 95th Pitti Immagine Uomo, the splendid setting of the Galleria Eduardo Secci at Piazza Carlo Goldoni 2 in Florence was the backdrop for the première of the new campaign “An Italian Journey. Positano” and the short movie #iBellissimi, by Brando De Sica.
The partnership with the creative duo De Sica – Carrozzini marks an important step for the Neapolitan brand, which has decided to tell its story using the beautiful, iconic language of Italian cinematography, so combining two closely connected worlds: fashion and cinema.
During the Christmas holiday period, Harmont & Blaine store windows will be dressed in red, with a display dedicated to the year’s most eagerly-awaited festivities. The Christmas atmosphere will be enhanced by a special themed pack free to customers.
The four new openings confirm the well-established partnership between the dachshund brand and the El Corte Inglés shopping mall chain. The new openings in the Sabadell, Cornellá, Tarragona and Jaén centres take the number of Harmont & Blaine shop-in-shops in ECI Spain to 20.
With its “A Shower of Colours” multichannel project, Harmont & Blaine offered customers a free customized umbrella to celebrate the arrival of autumn. Installations of umbrellas with coloured dachsunds, the brand’s iconic signature logo, framed all the windows of stores in Italy and France, on the website and in the H & B shop-in-shop in the Rinascente.
The partnership between Harmont & Blaine and “El Corte Inglés” goes from strength to strength. With the opening of two shop-in-shops in the Avenida de Francia, Valencia and the Castellon centres in the splendid setting of the Valencia region’s Costa Blanca, the number of ECI stores where the dachsund brand is present has now risen to 17.
Harmont & Blaine’s Italian Journey moves to the city on the Lagoon with photography by Francesco Carrozzini and elegant storytelling that enhances and promotes the FW18-19 collection.
The new collection draws inspiration from a journey through time, where man searches for elements that recall his roots and traditions to combine them in a globalised and technological urban context.
A new Harmont & Blaine shop has opened in the Prado shopping centre in Marseille, in the heart of Provence.
The over-60m² Harmont & Blaine space continues the spirit of Italian Style concept of the other boutiques, and carries the Men’s clothing and footwear collections.
During the 71st Cannes Festival, from 8 to 19 May, the Cannes boutique opens its doors to celebrate this international event.
The windows of the French boutique wear red for the occasion, with sound effects that simulate typical Red Carpet camera flashes and applause.
A private cocktail party with a Mediterranean flavour and a special gift close the week devoted to international cinema.
A Harmont & Blaine shop-in-shop opens in Spain’s El Corte Inglès department store in the town of Vitoria-Gasteiz, in the heart of the Basque Country. The over 60m² Harmont & Blaine space continues the spirit of Italian Style concept of the other boutiques, and carries the Men’s clothing and footwear collections.