"HARMONT & BLAINE S.P.A." RICEVE IL PREMIO "ITALY'S BEST CUSTOMER SERVICE" NELLA CATEGORIA ABBIGLIAMENTO UOMO (FASCIA ALTA).
LANCIO NUOVO LOGO E NUOVO BRAND STATEMENT "FEEL GOOD EVERYDAY STYLE"
LANCIO DELLA 25TH ANNIVERSARY COLLECTION
HARMONT&BLAINE È IL NUOVO OFFICIAL STYLE PARTNER DI AC MILAN
NUOVO PROGETTO OMNICHANNEL CON GIGLIO GROUP
ESPANSIONE DI H&B IN CINA
ESPANSIONE DI H&B IN SPAGNA
APERTURA DEL FLAGSHIP STORE DI PARIGI
INGRESSO COME AZIONISTA DEL FONDO DI PRIVATE EQUITY CLESSIDRA
APERTURA DELLO SHOWROOM DI MILANO
LANCIO DELLA COLLEZIONE DONNA
LANCIO DELLA COLLEZIONE SHOES
LANCIO DELLA COLLEZIONE JUNIOR
APERTURA A MIAMI DELLA PRIMA BOUTIQUE DEL MARCHIO FUORI DALL'ITALIA
APERTURA A CAPRI DELLA PRIMA BOUTIQUE DEL MARCHIO
PRESENTAZIONE DELLA PRIMA COLLEZIONE UOMO
PRESENTAZIONE A CAPRI DELLA PRIMA COLLEZIONE CAMICIE
BRAND DECLARATION AND NEW LOGO
Feel Good Everyday Style
For Harmont & Blaine, 2022 marks a turning point and a further natural development on several fronts. The company’s progressive spirit has led to a complete redesign of its image and brand codes, enclosed in the new logo and in the new brand statement “Feel Good Everyday Style”.
In addition to constant product research and development - with endless combinations of colors, shapes and materials - the brand’s Italian spirit and drive for innovation resound in the new graphic version of the logo, which has been revamped with a more modern and contemporary typeface, and with the dachshund Blaine positioned on the right to align perfectly with his name. This total remake comes as a stronger stylistic tool to enhance the brand’s storytelling and strategic direction.
As conveyed by the Feel Good Everyday Style message, creativity embraces conviviality, cheerfulness, nonchalance and relaxation to capture the different needs of an increasingly attentive and aware audience, looking for those positive, energetic and optimistic vibes that have always inspired Harmont & Blaine’s products and philosophy.
FROM 1986
An Italian soul, with a global appeal, drives Harmont & Blaine’s distinctive approach, defining the emblematic casual style of an unmistakable label founded by 4 passionate brothers who first manufactured leather gloves and subsequently entered the men’s fashion accessories sector with the launch of a British inspired collection of striped ties.
Domenico and Enzo Menniti together with Paolo and Massimo Montefusco have presided over the growth of the company over the last 25 years prompting a notable shift, in 1995, with the introduction of a renewed vision focused on an effortless, colorful and comfortable total look.
From there onwards, Harmont & Blaine and its iconic dachshund have achieved a relevant and constant worldwide expansion, driven by a strong identity and a signature esthetics infused with the playful and upbeat vibrations of Italian style.
FEEL GOOD EVERYDAY STYLE
Harmont & Blaine’s design approach goes beyond the classic rules of tailoring to deliver a smart casual style that works for every occasion, from office time to leisure to overseas travel. The notion of 24-7 comfort and freedom of movement meets a stylish and laid back attitude that turns informal wear into the new dress code for every day.
Responding to today’s changing needs and trends, an all-purpose dayto- evening wardrobe is offered to all consumers searching for an easy look and feel. Essential shapes are crafted using high quality fabrics and innovative materials, re-inventing the classic into the contemporary. Garments are streamlined, practical and versatile, envisioned to smoothly transition from early AM business meetings to evenings out and weekend escapes in the open air.
Graphic patterns, exclusive prints and customized details are consistently mixed and remixed in a unique balance between relaxed elegance and personal taste. Every look is completed with a comprehensive array of accessories ranging from hats and belts to the casual and sportive shoes. Along with the menswear and womenswear lines, the offer also includes a childrenswear collection.
BRAND COMMITMENT TO SUSTAINABILITY
Along with the promise of a colorful and smart casual style, sustainability is the other key value that guides Harmont & Blaine, continuously tying the brand’s creativity with an authentic commitment to safeguarding the planet and its precious resources.
Since 2012, the year in which the company obtained ISO 14001 certification for its compliant environmental management system, the brand’s mindset and product development have been increasingly oriented towards responsible solutions and intelligent innovations. This mission to limit consumption and reduce the impact of manufacturing processes is manifested in a precise code of conduct that is shared with all employees inside and collaborators outside the company.
The intrinsic value of a “cool & conscious” product, which remains firmly anchored to the brand’s DNA while always capturing the latest trends, comes from the use of innovative techniques and state-of the-art materials that place nature and sustainability at center stage.
