H&B News
COLOR ME WONDERFUL
News_SS24
Color, for Harmont & Blaine, is a way of living and a way of being. It represents energy, spontaneity, ease, joy, and is so intertwined with the identity of the brand that it translates into a freshly made neologism: HARMONTCROMIA, the non-exact science of color as a vector of style and personality. This season Harmont & Blaine presents HARMONTCROMIA through four clusters of nuances; in the future, others will be added, because the ways of color are manifold. The movement opens with the greens of EVERGREEN, which evoke the relationship between psyche and nature and condense the spirit of life that endlessly renews; it continues with the blues of BLUNT, as to represent tranquility and harmony, sincerity and trust; it carries on with the welcoming oranges of JOYFUL, full of warmth and attention; it concludes with the pastels of BREEZY, messengers of lightness and airiness, of tranquility and calm. Colors as values: this is the way for Harmont & Blaine, now and forever. Harmont & Blaine celebrates the summer season with its love of nature, its passion for color and its favorite destinations, from Mediterranean shores to the sands of Miami. The brand’s commitment to sustainability and respect for the environment evolves through innovative materials and methods, while the open-air art of the big cities inspires a bold and bright palette flowing from geometric patterns to iconic stripes, from architectural graphics to inlaid knitwear. It's a new season with Harmontcromia: the inexact science of color as a symbol of style and self-expression.