Harmont & Blaine celebrated the flavors and colors of the sunny season with a new roaming campaign through four iconic Italian summer destinations: Portofino, Sorrento, Capri and Forte dei Marmi. Inspired by the fresh and vibrant hues of the season’s sorbet shirts, the #bassottotour featured an authentic ice-cream cart that stopped at the brand's boutiques in every selected resort during the month of July, sharing a special tasting experience followed by an aperitivo with bubbles and music. The customized cart offered a delicious break dipped in the colors of the SS23 shirts – the iconic styles from the new Sorbetto Capsule available in lemon yellow and citrus orange as well as aquamarine and light blue. After enjoying their favorite cone or cup, guests were invited to discover the new Harmont & Blaine Collection in store, introduced by thematic window displays in the same colors as the cart. Fans of the brand had the chance to try on the new sorbet shirts in premium 100g cotton – both monochrome or printed with Harmont & Blaine's signature stripes - while exploring their many styling options with denim, chinos and swim shorts. From the Ligurian Sea to the Mediterranean Sea, the #bassottotour offered an engaging and entertaining style experience inspired by the brand's playful and joyful spirit, its Mediterranean origins, its passion for holiday vibes, and its never-ending love for sun and sea.