H&B News

Earth Dye and Treedom: Our Commitment to a Greener Future


We are proud to launch, in-store and online, the Earth Dye Capsule Collection - a selection of t-shirts, tops, cardigans, shirts, and trousers dyed with natural pigments, meaning powders extracted directly from the earth. Shades such as yellow, orange, cypress, and vine black take on an organic and mineral appearance that enhances the ethical and aesthetic codes of smart casual style.


Our commitment to a more sustainable future and a safer planet continues with a long-term partnership with Treedom, an Italian B Corp specializing in global reforestation and agroforestry projects. This collaboration marks an important step in our sustainability mission, focused on concrete actions to protect and preserve our planet.


As part of this initiative, we are growing the first Harmont & Blaine Forest, with an initial planting of 1,000 trees in Ecuador and 250 in Guatemala.

Join this project too: buy a piece from the EarthDye Capsule in-store or online and receive a paper ticket to redeem your tree. Scan the QR code, enter the code to immediately receive your tree, give it a name, and follow the story of the Harmont & Blaine forest.


Our mission goes beyond environmental protection - it’s a commitment to support communities, biodiversity, and to build a more sustainable future. By investing in reforestation, we contribute not only to the health of the planet, but also align with our core values of Living in Color and the growth of a brighter tomorrow.