The Earth Dye capsule collection, featuring three men’s looks and one women’s outfit, includes a selection of t-shirts, tops, cardigans, shirts, and trousers dyed with natural pigments—powders extracted directly from the earth. Shades like yellow, orange, cypress, and vine black take on an organic and mineral appearance that enhances the ethical and aesthetic codes of smart casual style.

The special Earth Dye project is also a call to action to contribute to a greener future, through a partnership with Treedom, an organization dedicated to reforesting the most at-risk areas of the planet. Treedom is an Italian B Corp specializing in global reforestation and agroforestry projects. This collaboration marks an important step in our sustainability mission, focused on concrete actions to protect and preserve our planet.

As part of this initiative, we are cultivating the first Harmont & Blaine Forest, with an initial planting of 1,000 trees in Ecuador and 250 in Guatemala.

Our mission goes beyond environmental protection; it is a commitment to support communities, biodiversity, and to create a more sustainable future. By investing in reforestation, we contribute not only to the health of the planet, but also align with our core values of Living in Color and the growth of a brighter tomorrow.

Join this project too: buy a piece from the EarthDye Capsule in-store or online and receive a paper ticket to redeem your tree. Scan the QR code, enter the code to instantly receive your tree, give it a name, and follow the story of the Harmont & Blaine forest. Wear the change, plant the future.